Project Marketing Profile · Chakri Interchange, Rawalpindi–Islamabad Region

Qurtaba City Islamabad

A master-planned residential and commercial community at Chakri Interchange on the M-2 Motorway, bringing housing, commerce, education, healthcare, worship, welfare, recreation and modern infrastructure into one coordinated urban plan.

RDA Town-Planning Approval Phase 1 · 16 Blocks Marketing by Sultan Marketing
Project Position Peace, knowledge, community life and regional access within one long-term development.
Phase 116Blocks
Road Network61.57Kilometres
Central Boulevard400 ftWide
StatusActiveInhabited + developing
Development TypeMaster-Planned CommunityResidential + commercial
LocationChakri InterchangeM-2 Motorway connection
ApprovalRDA ApprovedPotohar Town NOC No. 105/TMO
Residential Plots5, 10 Marla + 1 KanalAcross defined blocks
MarketingSultan MarketingPositioning + communication
About Qurtaba City

A coordinated city plan built around family life, business, institutions and shared civic infrastructure.

Residential neighbourhoods form the foundation, supported by commercial districts, education, worship, healthcare, welfare, green spaces and community facilities. Internal roads, utilities and shared services connect the separate uses into one wider urban structure.

01

Organised Community

Homes, business areas and institutions have defined places within one coordinated master plan.

02

Peace & Knowledge

The Qurtaba identity draws from Córdoba’s historic association with scholarship, culture and civic life.

03

Long-Term Development

Communication evolves as roads, homes, services and institutions move from planned to active and completed stages.

Location & Access

Chakri Interchange connects Qurtaba City directly with the M-2 Motorway and the wider twin-city region.

The project connects with Islamabad, Rawalpindi, Chakri Road and Islamabad International Airport. Dhamial Road provides a separate link toward Rawalpindi Saddar, while the internal road system distributes movement throughout the development.

01

M-2 Motorway

The principal regional connection through Chakri Interchange.

02

Islamabad & Rawalpindi

Regional links support residents, visitors, businesses, deliveries and site activity.

03

61.57 km Internal Roads

The internal network connects neighbourhoods, commercial districts, parks and institutions.

04

400-Foot Central Boulevard

Supported by 60, 80, 200 and 226-foot main roads across Phase 1.

Purpose & Community Direction

Four core functions organise daily life across Qurtaba City.

Residential blocks support family life, commercial districts provide business space, institutional areas accommodate essential services, and infrastructure connects the complete community.

01 · RESIDENTIAL

Organised neighbourhoods for individual homes.

Residential blocks combine plots, roads, utilities, mosques, parks and nearby sector commercial areas.

02 · COMMERCIAL

Neighbourhood and central business activity.

Sector commercial areas serve daily local needs while the central commercial district serves multiple blocks.

03 · INSTITUTIONAL

Education, worship, healthcare and welfare.

Dedicated institutional areas extend the city beyond residential and commercial property alone.

04 · INFRASTRUCTURE

Roads, utilities, open space and digital systems.

Shared systems connect neighbourhoods and support everyday community activity.

Residential & Commercial Development

Different property categories serve different scales of family and business activity.

Qurtaba City combines individual residential plots, the coordinated Sultan Villas neighbourhood, sector commercial areas and a central commercial district.

01

Residential Plots

5 Marla, 10 Marla and 1 Kanal plots across defined neighbourhood blocks.

02

Sultan Villas

Approximately 1,300 villas across Blocks D, F and Q with three layouts and coordinated design options.

03

Central Commercial

8 Marla commercial plots serving customers from across the wider development.

04

Sector Commercial

5.33 Marla commercial plots placing shops and routine services closer to residential neighbourhoods.

Education, Worship, Healthcare & Welfare

Institutional components give the development a civic structure beyond property alone.

01 · EDUCATION

Qurtaba International University

872 Kanals are identified for the university, alongside Qurtaba School and Dar-ul-Hifz.

02 · WORSHIP

Grand Qurtaba Jamia Masjid

A 190-Kanal religious component supported by sector mosques throughout residential neighbourhoods.

03 · HEALTHCARE

Alkhidmat Medical City

350 Kanals are reserved, while Alkhidmat Razi Clinic and Lab operates within Qurtaba City.

04 · WELFARE

Aaghosh

Care and support for orphaned children adds a dedicated welfare function to the wider institutional programme.

Infrastructure & Key Features

Physical infrastructure and future-ready systems support a large multi-component community.

01

Water Supply

Water-supply lines and crossings support developed and developing residential areas.

02

Sewerage & Drainage

Underground systems form part of the basic infrastructure across multiple blocks.

03

Electricity & Gas

Utility networks support occupied areas and continuing development.

04

132 kV Grid Allocation

Land is allocated for a grid station as part of the wider power infrastructure plan.

05

Fibre Connectivity

Fibre-optic infrastructure supports homes, businesses and digital communication.

06

Parks & Open Space

Playgrounds, landscaping and green areas support recreation and community activity.

07

Digital Security

Entry monitoring and digital security are part of the wider smart-community framework.

08

Smart Community Systems

Public connectivity, technology-supported transport and smart waste-management systems form part of the master plan.

Current Development Status · August 2026

An inhabited community where completed homes and operational services exist alongside active construction.

Families already live in Qurtaba City. More than 60 homes are complete, home construction is active across six blocks, utilities and mosques operate in developed residential areas, and commercial activity is underway at Qurtaba Mall.

A + B
Defined Infrastructure CompleteSewerage lines, water-supply crossings, base-level roads and plot demarcation are complete.
C–K
Sewerage ProgressSewerage lines are complete in Blocks C, D, E, F, G, H, J and K.
L
Road + Utility Stage CompleteSewerage lines, water-supply crossings, base roads and plot demarcation are complete.
M
Active Road ConstructionEarthwork, road marking and road construction are active.
SCHOOL
Qurtaba SchoolConstruction is underway.
GREEN
Plantation ProgrammePlantation continues, including an olive grove with 500 olive saplings.
Sultan Marketing’s Role & Involvement

One project identity across residential, commercial, institutional and development audiences.

Sultan Marketing organises a large multi-component development into clear audience-specific information, while keeping the same factual standards, identity and visual direction across every channel.

01

Residential Communication

Cover neighbourhoods, plot categories, homes, facilities and everyday services.

02

Commercial Communication

Explain central and sector business areas according to their different roles.

03

Development Updates

Document construction, infrastructure and progress with clear distinctions between completed and active work.

04

Institutional Content

Present education, worship, healthcare and welfare components within the wider city identity.

05

Audience Segmentation

Adapt information for residents, homebuilders, buyers, businesses and institutions without fragmenting the brand.

06

Progress Accuracy

Separate completed work, active construction and master-plan elements across all public communication.

Sultan Marketing Services for Qurtaba City

A long-term marketing system for a project that continues to evolve.

01 · BRANDING

Branding & Positioning

Define project identity, purpose, audiences and communication priorities.

02 · WEBSITE

Website & Digital Presentation

Organise location, approval, property, facility and development information.

03 · SEARCH

Search Optimisation

Support on-page SEO, local visibility, technical structure and content improvement.

04 · SOCIAL

Social Media Management

Communicate construction updates, community activity and project milestones.

05 · CONTENT

Content & Video Production

Create corporate copy, photography, site footage, videos and campaign assets.

06 · PERFORMANCE

Performance Marketing & Leads

Handle audience targeting, paid media, campaign delivery and enquiry generation.

07 · MONITORING

Campaign Monitoring

Measure reach, traffic, engagement, enquiries and campaign results.

Project Significance

A city-scale assignment requiring long-term communication across construction, infrastructure and community life.

Scale

Residential, commercial and institutional functions operate within one coordinated urban layout.

Access

Chakri Interchange and the M-2 connect the community with the wider Rawalpindi–Islamabad region.

Progress

Completed homes and operational services now exist alongside active infrastructure and institutional construction.

Communication

Sultan Marketing keeps identity, factual information, visual presentation and campaign activity connected as the project advances.

Sultan Marketing · Qurtaba City Islamabad

A city-scale project presented through clear, current and audience-specific communication.

Residential, commercial and institutional information remains connected through one Qurtaba City identity, with progress communication aligned to what is complete, active and planned.

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